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www.harano.net   原野 守弘 プロフィール

原野 守弘 プロフィール

株式会社もり 代表/クリエイティブディレクター
原野 守弘(はらのもりひろ)
Morihiro Harano, Creative Director / Founder, Mori Inc.

経営戦略や事業戦略の立案から、製品開発、プロダクトデザイン、メディア企画、広告のクリエイティブディレクションまで、広範囲な分野で一流の実績を持っている。電通、ドリル、PARTYを経て、2012年11月、株式会社もりを設立、代表に就任。
「OK Go: I Won't Let You Down」「NTT Docomo: 森の木琴」「Honda. Great Journey.」「Pola Dots」「Menicon: Magic」などを手がける。TED: Ads Worth Spreading、MTV VMA、D&AD Yellow Pencil、カンヌ国際広告祭 金賞、One Show 金賞、Spikes Asia グランプリ、AdFest グランプリ、ACC グランプリ、TCC 金賞、ADC 金賞、広告電通賞 最優秀賞、グッドデザイン賞 金賞など、内外で受賞多数。
D&AD会員、NY ADC会員。2013年 D&AD 審査委員長、カンヌ国際広告祭 Innovation部門 審査員、2012年 カンヌ国際広告祭 T&I部門 審査員、Spikes Asia審査委員長、グッドデザイン賞 審査員。大阪芸術大学 客員教授。英国・Campaign誌の「The World's Leading Independent Agencies 2014」にも選出された。

Morihiro Harano is a multi-talented creative director with stellar achievements not only in advertising but also in new business development, strategy, product design and media initiatives. Joining Dentsu in 1994, Harano was committed to helping the agency’s digital subsidiaries with their digital initiatives. After leaving Dentsu, Harano helped a media startup to conclude a successful IPO, following which, he returned to Dentsu to launch Drill, a non-traditional creative agency. In 2011, he co-founded PARTY and led it to win the Independent Agency of the Year at Spikes Asia 2012. Soon after, in 2012, he founded Mori Inc., which is selected as ‘The World's Leading Independent Agencies 2014’ by Campaign UK.
His works include, among others, ‘OK Go: I Won't Let You Down’, ‘NTTDocomo: Xylophone’, ‘Honda. Great Journey.’, ‘Pola Dots’ and ‘Menicon: Magic’. Harano is a consistent award winner at home and abroad and has received to date a multitude of awards such as TED: Ads Worth Spreading, MTV VMA, D&AD Yellow Pencil, Cannes Gold Lions, One Show Gold Pencils and the Grands Prix at Spikes Asia and AdFest.
He has also served as a judge and a jury president for numerous awards including D&AD (2013: the foreman for Mobile), Cannes Lions (2013: Innovation / 2012: T&I / 2009: Design) and Spikes Asia (2012: the jury president for Digital/Mobile).


近年の受賞歴(抜粋)

2016
Cannes Lions - Gold X1
Andy Award - Gold X1
Nikkei Advertising Awards - Gold X1
TOPAWARDS ASIA

2015
MTV Video Music Awards - Best Choreography
YouTube Music Awards
Berlin Music Video Awards
Space Shower Music Video Awards - Special Prize
New York City Drone Film Festival - The Best of X-Factor
Newport Beach Film Festival
Webby Awards - Nominee
D&AD - Wood Pencil X1
Cannes Lions - Bronze X3, Finalist X5
One Show - Gold X1, Silver X1, Bronze X3
LIA - Silver X1, Bronze X3
Spikes Asia - Gold X3, Silver X1, Bronze X1
ADFEST - Grand Prix X1, Gold X1, Silver X2, Bronze X1
FWA - Site of the Day
ACC CM Festival - Grand Prix
Good Design Award
Japan Magazine Advertising Awards - Gold
Code Awards - Best Craft
The 1st World Omosiroi Award

2014
Campaign Magazine - World’s Leading Independent Agencies 2014
17th Environmental Communication Awards - Grand Prix
Cannes Lions - Bronze X1, Finalist X1
ADFEST - Gold X1
Galaxy Award - Gold
ACC CM Festival - Gold
Tokyo ADC Award - Gold
TCC Award - Gold
Transit Advertising Awards - Gold
The 63rd Nikkei Advertising Awards 2014

2013
ACC CM Festival - Gold
Transit Advertising Awards - Gold x2
Japan Package Design Awards - Gold

2012
TED: Ads Worth Spreading 2012
D&AD - Nomination X2
Cannes Lions - Gold X3, Silver X1, Finalist X1
One Show Design - Gold
One Show Entertainment - Silver
CLIO - Gold X1, Silver X2, Bronze X1
Andy Awards - Bronze
Spikes Asia - Grand Prix, Gold x3, Silver X4, Bronze X3
ADFEST - Gold X6, Silver X3, Bronze X1
TIAA - Gold X1, Special Award X1
Good Design Award

2011
Creativity - The Best TVC of 2011
Good Design Award - Gold
Cannes Lions - Gold X2, Silver X1
Spikes Asia - Gold X2, Bronze X1
ACC CM Festival - Gold

2010
D&AD - Volcanic Pencil
Cannes Lions - Bronze X1, Finalist X1
One Show Interactive - Silver
Dentsu Advertising Awards - Best of Category & Gold
Transit Advertising Awards - Gold
TIAA - Finalist

2009
D&AD - Yellow Pencil
Cannes Lions - Silver X1, Bronze X1, Finalist X1
Spikes Asia - Finalist
Dentsu Advertising Awards - Best of Category
Newspaper Advertising Prize - Best of Category
ACC CM Festival - Silver X1, Bronze X1


近年の審査員歴(抜粋)

2017
One Show - Jury

2016
Andy Awards - Jury
Webby Awards - Jury

2015
Webby Awards - Jury
Aichi Ad Awards - Jury

2014
Andy Awards - Jury
London International Advertising Awards - Jury

2013
D&AD - Foreman (Mobile)
Cannes Lions - Jury (Innovation)
AD STAR - Executive Jury

2012
Cannes Lions - Jury (Titanium & Integrated)
Spikes Asia - Jury President (Digital & Mobile)
Spikes Asia - Jury (Integrated)
Japan Good Design Award - Special Jury

2011
Tokyo Interactive Ad Awards - Jury

2010
D&AD - Jury (Mobile)
AdFest - Jury (Cyber)

2009
Cannes Lions - Jury (Design)

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